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    PEPSICO AND WHOLE EARTH SWEETENER COMPANY INTRODUCE ...

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    MultiVu

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    PEPSICO AND WHOLE EARTH SWEETENER COMPANY INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER PUREVIA IN 'SOBE LIFE'. Most people can only dream of drinks and foods that are naturally sweetened, contain zero calories and also taste great, but today PepsiCo and Whole Earth Sweetener Company are making that vision a reality. The two companies are partnering to introduce a breakthrough, zero-calorie, all-natural sweetener from the stevia plant. It's called PureVia™ and will debut in a new nutritionally enhanced PepsiCo beverage called "SoBe Life," to be launched in Latin America, starting with Peru. PureVia™ tabletop sweetener will launch in the United States this fall before expanding into drink and food products around the world. PureViaTM will be available initially in three SoBe Life flavor blends: Tropical Pomegranate, Strawberry-Kiwi and Orange-Tangerine. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/pepsicopurevia/34235/