With his backing band The Shadows, Richard dominated the British popular music scene in the late 1950s and early 1960s, before and during the The Beatles' first year in the charts. A conversion to Christianity and subsequent softening of his music led to his having more of a pop than rock image. He never achieved the same impact in the United States despite several chart singles there, but he has remained a popular music, film, and television personality in the UK and he retains a following in other countries.