Behind the making of Wacoal Ayumi Hamasaki campaign
Ayumi has now completed the photography of a photographic series for the brave lingerie from high class "Wacoal", marketed by Peach John in Japan. She will be depicted on large billboards in China, South Korea, Singapore, Vietnam, Hong Kong, Taiwan, Thailand and other Asian countries. There is also a rumoured that she also will front the lingerie in the United States, as well as in several European countries, including France. The newspaper 'Sanspo' suggests that this is a step in the marketing of Ayumi Hamasaki outside Japan, since such adds will give her great media attention in the relevant countries.
Mika Nogutchi, "Mommy" the president of the Peach John, and one of Ayumi's closest friends was presented during photography.