1935 Award Winning Driver Training Animation Feature by GM

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This early driving promotional video and driving safety film by General Motors won the 1936 National Safety Council’s first place award. Using animation, color, black and white, live action, and split screen footage, We Drivers presents the problems of reckless driving behavior in the ancient paradigm of the good self and bad self, represented by animated “angel” Sensible Sam and “devil” Reckless Rudolph. These funny 1930 cartoon images, along with “Old Man Momentum,” a sort of hairy giant that takes curves too fast and tailgates, help tease out the risk factors of driving situations, like night-driving, driving in fog, bad drivers, changing gears, speeding cars, driving while tired, aggressive driving, and road rage. Of course, plenty of great footage of classic cars and vintage vehicles populate the film. Not your typical car accident video, however, the end comes when Sam and Rudolph engage in a boxing match and, when Sam knocks Rudolph out, the referee calls out a list of ten vehicle safety rules instead of the traditional countdown. We Drivers balances cute characters with serious business, making for a fun and effective educational film. It's also worth noting that the film doesn't rely too heavily on scare tactics, or push its sponsor General Motors to an overbearing degree.

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