Ikea to sell online on third-party sites

  • 7 years ago
The Swedish chain - known for its vast edge-of-town outlets - is also testing a smaller city centre store format. Other innovations include order and pick-up points and standalone kitchen showrooms. The moves are a response to changing shopping patterns. Ikea has has not said which websites will be part of the test, but Amazon and Alibaba are thought to be likely contenders.

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