Purpose Was Again

New York City's the Bloodsugars look for answers to life's questions with catchy hooks and imagination in the video for 'Purpose Was Again,' the band's debut single. Filmed in downtown Brooklyn, the clip features animated instruments and band members floating alongside the planets in space, while frontman Jason Rabinowitz's sweet, airy vocals incite a living coloring book.
Directed by Kristopher Schackman, animated by Lisa Labracil and featuring Iron Chef's Mario Batali