Get Eco-chic With the New Mary Kay® Compact and ...


by MultiVu

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Pink is doing green! Beauty leader Mary Kay announces the "Mary Kay Compact Recycling Drive" to coincide with the launch of the new eco-friendly Mary Kay® Compact featuring an innovative refill system that is estimated to eliminate 60 million units of packaging, helping to cut more than 60,000 tons of carbon emissions. Starting today, consumers are invited to turn in their previous platinum and pink Mary Kay® Compacts for recycling – either by providing them to their Independent Beauty Consultants or by going to www.marykay.com to find an Independent Beauty Consultant. For every compact returned, Mary Kay will plant a tree in the Bitterroot National Forest in Montana and Idaho through a partnership with the Arbor Day Foundation and under the direction of the U.S. Forest Service – with a goal of planting an entire forest. The new Mary Kay® Compact, available today with 18 million possible color combinations, also gives women the opportunity to "green" their beauty routine in another way. "The 'Mary Kay Compact Recycling Drive' is inviting women to feel wonderful about looking wonderful!" said Rhonda Shasteen, Mary Kay senior vice president of global brand strategy. "By recycling their previous Mary Kay Compacts, women everywhere can become part of an environmental movement that includes our new eco-chic refillable compact. It's never been easier to beautify yourself and the environment simultaneously!" After years of researching women's daily cosmetic needs and practices, Mary Kay developed the sleek, black-cased refillable and customizable compact to deliver what women really want and need when it comes to makeup. From vivacious color choices to product contents never before offered by Mary Kay, all of the compact's color components are mineral-based formulas that offer supreme coverage and long-lasting wear. To view Multimedia News Release go to, http://www.prnewswire.com/mnr/marykay/33390/