McDonald's Holiday Film Fest VHS Movies Christmas Television Commercial 1994
  • 7 years ago
McDonald's Holiday Film Fest VHS Movies Christmas TV Television Commercial from 1994.

McDonald's (or simply as McD) is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand, using production line principles. The first McDonald's franchise using the arches logo opened in Phoenix, Arizona in 1953. Businessman Ray Kroc joined the company as a franchise agent in 1955 and subsequently purchased the chain from the McDonald brothers. Based in Oak Brook, Illinois, McDonald's confirmed plans to move its global headquarters to Chicago by early 2018.[3][4]

Today, McDonald's is one of the world's largest restaurant chains, serving approximately 68 million customers daily in 120 countries across approximately 36,899 outlets.[5] McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to a BBC report published in 2012, McDonald's is the world's second largest private employer (behind Walmart with 1.9 million employees), 1.5 million of whom work for franchises.

The Video Home System[1][2] (VHS)[3] is a standard for consumer-level analog video recording on tape cassettes. Developed by Victor Company of Japan (JVC) in the early 1970s, it was released in Japan in late 1976 and in the USA in early 1977.

From the 1950s, magnetic tape video recording became a major contributor to the television industry, via the first commercialized video tape recorders (VTRs). At that time, the devices were used only in expensive professional environments such as television studios and medical imaging (fluoroscopy). In the 1970s, videotape entered home use, creating the home video industry and changing the economics of the television and movie businesses. The television industry viewed videocassette recorders (VCRs) as having the power to disrupt their business, while television users viewed the VCR as the means to take control of their hobby.[4]

In the 1980s and 1990s, at the peak of VHS's popularity, there were videotape format wars in the home video industry. Two of the formats, VHS and Betamax, received the most media exposure. VHS eventually won the war; dominating 60 percent of the North American market by 1980[5][6] and succeeding as the dominant home video format throughout the tape media period.[7]

Optical disc formats later began to offer better quality than analog consumer video tape such as standard and super-VHS
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