An alternative field operation organized by Sponge.
Place: Place du Luxembourg, Brussels
Client: the Bulletin
Date: May 2008
Original Idea: Troy
Organization, Production & Video Reporting: Sponge.
The New Bulletin is born!
To celebrate the rebirth of this english magazine in Brussels, Sponge organized several field marketing actions (based on an original idea by Troy) around the european community's favorite area: the Place du Luxembourg. On the first day, free samples of the magazine were given away by a team of pregnant women, wearing red dresses where the following message was written : "The new Bulletin is coming soon". The next day, a team of nurses, walked around the Place, pushing baby carriages stamped with the message "The New Bulletin is Born!"and handed out more than 2500 copies of the fresh born magazine. A nice way to discover a new product in an original way & under the sun of Belgium!