Nivea Pulls ‘White Is Purity’ Ad After Online Uproar -
- 7 years ago
Nivea Pulls ‘White Is Purity’ Ad After Online Uproar -
By AMIE TSANGAPRIL 4, 2017
LONDON — The skin care brand Nivea set off a controversy this week with an ad featuring the phrase “White is purity,” again
finding itself accused of racial insensitivity over a campaign that seemed to be embraced by white supremacists.
It said in a statement that after this time, “Current development
and approval processes will be immediately reviewed in order to avoid any kind of future misleading interpretations.”
A version of this article appears in print on April 5, 2017, on Page B3 of the New York
edition with the headline: Nivea Pulls ‘White Is Purity’ Ad After Online Uproar.
A Beiersdorf representative said the ad was part of a broader campaign for the deodorant in the Middle East
that linked the color black with strength and white with purity.
The latest ad, which showed a woman with dark hair cascading down her back
and wearing white in a brightly lit room, promoted its Invisible For Black & White deodorant.
By AMIE TSANGAPRIL 4, 2017
LONDON — The skin care brand Nivea set off a controversy this week with an ad featuring the phrase “White is purity,” again
finding itself accused of racial insensitivity over a campaign that seemed to be embraced by white supremacists.
It said in a statement that after this time, “Current development
and approval processes will be immediately reviewed in order to avoid any kind of future misleading interpretations.”
A version of this article appears in print on April 5, 2017, on Page B3 of the New York
edition with the headline: Nivea Pulls ‘White Is Purity’ Ad After Online Uproar.
A Beiersdorf representative said the ad was part of a broader campaign for the deodorant in the Middle East
that linked the color black with strength and white with purity.
The latest ad, which showed a woman with dark hair cascading down her back
and wearing white in a brightly lit room, promoted its Invisible For Black & White deodorant.