Christian Lander is the creator of the phenomenally successful blog "Stuff White People Like" that landed him an book deal in less than 90 days from its launch date. According to reports, Random House bought the book for $350,000. This video features Lander telling the story at a presentation before the International Digital Media & Arts Association (iDMAa) at Digital Hollywood. Following his talk, I take moment to ask Lander a few questions. Recorded 5 May 2008.