This Brew Is Inspired By Human DNA

by Jonathan SangerThis brew is inspired by you.The Meantime Brewing Company wants to create the perfect beer for customers, and it’s using DNA to do it.The London-based company analyzes DNA from a client’s saliva to find out their personal palate.They analyze it and look for variations in the oral taste receptor gene, TAS2R38.That determines a person’s ability to detect propylthiouracil, a chemical similar to bitter compounds found in some food.Meantime then crafts a beer that caters to the individual’s palate.But the bill for this beer is a tall one. The process costs $30,000.At least that gets you 2,000 pints of beer, tailored just for you.
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