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It is the week of the Polar Bear Plunge. For 21 years, the event has raised money to help athletes with intellectual disabilities compete year-round in the Special Olympics. It's expected to be cold this weekend, bit don't let the cold keep you from doing it. The stunning shock of running into frigid water is temporary. The pride the Special Olympians who benefit from this event feel is forever. That water is cold, but the payoff is worth it. The key to plunging, like the video shows, is getting in and getting out.