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    7000 people die every year because of medication ...

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    MultiVu

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    Ad is a 'Wake Up Call' to Refocus the Medicare Debate on Patients, Not Just Providers Calling e-prescribing "the most important issue to patients in the current Medicare debate," the Pharmaceutical Care Management Association (PCMA) today unveiled a new TV, print, and online ad campaign urging policymakers to require the use of electronic prescribing (e-prescribing) in Medicare "before more people die." The new ad, featuring a woman mourning at a gravesite, highlights the fact that more than 7,000 people die every year because of medication errors. "This ad is a wake up call to refocus the Medicare debate on patients, not just the providers who serve them. From a patient's perspective, e-prescribing is by far the most important issue in the current Medicare debate because it could save their life or the life of someone they love," said PCMA President and CEO Mark Merritt. "Yet the debate focuses almost exclusively on providers, not patients. That needs to change. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/pcma/32760/