How to write a book that gets clients
- 7 years ago
https://www.youtube.com/watch?v=vlp8vQeTaZY
Read the Article
http://digitalinfluence.com.au/how-to-get-coaching-clients-with-book-sales-funnels/
The basic approach for selling high ticket coaching using a book is that we run an ad featuring the book, send them to a landing page to opt in, give us their name and email address to receive the book and then send them to a video thank you page where we say, hey thanks for downloading my book, I want to give you some extra information or training or value around how to use the book or some extra training that you'll enjoy if you like the topic of this book. This might take the form of a single video or a webinar or a video training series.
Ideally it's visual and it builds a connexion with a client. On that webinar, you have a call to action or on the video you have a call to action where you say, look if you'd like to talk further about this, if you'd like to know how I can help you with this, then you can apply to have a conversation with me. You invite people to have a conversation but they need to go through an application process, that way you get to make sure you only talk to the people who you can really help and who could be good clients for you.
As you get busier you want to screen out people who aren't ideal clients and then you can take them to an enrolment call, you can have a conversation about where they are now, where they want to go, what their challenges are and how you can help them get there. If they need your help and you can help them and they want your help, they're looking for help, then you can take them to a sales page or you can just get their credit card details on the phone. I've got a full training in video form on this process and I'd love for you to get into this if you've got a book.
Read the Article
http://digitalinfluence.com.au/how-to-get-coaching-clients-with-book-sales-funnels/
The basic approach for selling high ticket coaching using a book is that we run an ad featuring the book, send them to a landing page to opt in, give us their name and email address to receive the book and then send them to a video thank you page where we say, hey thanks for downloading my book, I want to give you some extra information or training or value around how to use the book or some extra training that you'll enjoy if you like the topic of this book. This might take the form of a single video or a webinar or a video training series.
Ideally it's visual and it builds a connexion with a client. On that webinar, you have a call to action or on the video you have a call to action where you say, look if you'd like to talk further about this, if you'd like to know how I can help you with this, then you can apply to have a conversation with me. You invite people to have a conversation but they need to go through an application process, that way you get to make sure you only talk to the people who you can really help and who could be good clients for you.
As you get busier you want to screen out people who aren't ideal clients and then you can take them to an enrolment call, you can have a conversation about where they are now, where they want to go, what their challenges are and how you can help them get there. If they need your help and you can help them and they want your help, they're looking for help, then you can take them to a sales page or you can just get their credit card details on the phone. I've got a full training in video form on this process and I'd love for you to get into this if you've got a book.