THE JOURNEY OF MINI THEATRES

Cinema is suffering as there is scarcity of theatres, Existing single screen theatres need to renovate, as audience expectation in terms of projection, sound, ambiance, security, amenties are increased at the same time they want affordable ticket rates, Multiplexex can attract the upper class, but for middle class whose %age of more of visiting audience are in need of affordable cinema, Travel has also became a discouraging factor, audience are not preferring long distance travel, Cinema has to be in the neighbourhood.