Advertising Console

    Hankook Tires "The Chase"

    Repost
    Shilo

    by Shilo

    18
    3 780 views
    Shilo's artists recently directed and produced an HD spot completed entirely in CG for the creative team from Seoul, South Korea-based ad agency Cheil Communications and their clients at Hankook Tires. Shilo Creative Director Jose Gomez explains: "Cheil Communications came to us with the idea of conveying that Hankook Tires allow you to out-maneuver and out-gun your competition. Over the course of about six weeks, we created the spot, which is now airing worldwide. We designed it to appear like a slice from a Hollywood action flick -- and to me, the finished spot epitomizes the classic struggle between good and evil."