1995 Sears Commercial (Softer Side of Sears)
- 8 years ago
(c)1995 Sears Holdings
1995 Sears spot touting women's clothing as an appeal to female customers to see the "softer side of Sears" (part of their "many sides of Sears" campaign). This was around the time Sears began unloading non-retail divisions such as Discover card and Allstate while shutting down the division it was first famous for, its catalog and shifting advertising focus from hard-line such as their Craftsman tools and DieHard batteries (in hindsight; perhaps one of the moves that marked one of the first steps to Sears' current troubles)
1995 Sears spot touting women's clothing as an appeal to female customers to see the "softer side of Sears" (part of their "many sides of Sears" campaign). This was around the time Sears began unloading non-retail divisions such as Discover card and Allstate while shutting down the division it was first famous for, its catalog and shifting advertising focus from hard-line such as their Craftsman tools and DieHard batteries (in hindsight; perhaps one of the moves that marked one of the first steps to Sears' current troubles)