SEAT Presents A Surprisingly Innovative Stand Concept At The Paris Motor Show

At this year’s Paris Motor Show, which opens its doors to media this Thursday, SEAT will reveal a unique stand concept, which is set to deliver a completely different brand experience to anything that has ever gone before. The Spanish brand will be displaying a surprising new stand format made up of two distinct spaces. Firstly, an interactive 4D amphitheatre where a continuous press conference will be held every 30 minutes, together with a car configurator that uses BitBrain technology to configure the SEAT Ateca that best suits users’ emotions. And secondly, an informal outdoor area designed for socialising, including a press centre and chill-out zone, among others, so that visitors can live and breathe the brand.