Judy Greer helps the Cottonelle Brand Launch Its Mobile Comfort Haven - Encouraging Consumers Across North America to Be Kind To Your Behind Ever think about comforting your … ahem … posterior? According to a recent survey by the Cottonelle brand, nearly half (47%) of Americans never do. A majority (81%) of Americans freely admit that they deserve a little comfort everyday. But when it comes to pampering, a certain body part routinely falls to the bottom of the list: 94 percent dish out kindness everywhere but their behinds. This is unfortunate because the gluteus maximus is one of the most important muscles in the body. That's why the Cottonelle brand has teamed up with fitness expert Ary Nunez to help Americans tackle their greatest gripes related to the derriere.