How retailers and shopping centres need to fight back against online sales sites which will almost always be able to beat them with huge discounts. Shopping centres and high street shops / shopping malls can deliver retail product faster into your hands than online -- even with overnight delivery. Why in an increasingly fast-changing and impatient world the high street shop will always win for some consumers who need it NOW. And the other thing is providing living, breathing shopping experience. Customer behaviour and consumer choice. Online shopping and e-bay / online travel agents. Food shopping is likely to remain a go-out-shopping activity for a very long time because of immediacy and the fact that shoppers want to touch, feel and smell food before buying. Comment by Dr Patrick Dixon, futurist, leading authority on global trends and conference speaker.