Volkswagen ahead of industry and the government's deadline Volkswagen of America, Inc. announced today that its Electronic Stabilization Program (ESP) will be standard equipment on every 2009 model year Volkswagen vehicle – passenger cars, sport utility vehicles, and minivans. By offering ESP as a standard feature, Volkswagen is the first non-luxury manufacturer to include an electronic stabilization system at no additional cost on every vehicle it sells – well ahead of the National Highway Traffic Safety Administration's (NHTSA) deadline requiring all 2012 model year vehicles to have such systems. "Volkswagen has long been a leader in making high technology accessible to all," said Volkswagen of America, Inc. CEO Stefan Jacoby. "ESP has been available on all Volkswagens in the US for several years. Now, making ESP standard across our entire line reinforces Volkswagen’s commitment to safety for all our customers, and further shows why we are a market leader in offering some of the safest vehicles on the road today." NHTSA predicts nearly 10,000 lives could be saved each year if all automakers included electronic stabilization systems as standard equipment.