Book writing, research, website, lecturing and consulting to smaller and then larger corporations, becoming an authority in international media. The more you work with different corporations and the more countries you work in, the deeper your insights are likely to become. Break out of traditional thinking, take a fresh view on the world, watch people, learn all the time, be hungry to understand what does not at first make sense. You will be judged by your own track record of correctly anticipating important new trends. Can the future be predicted? Telling difference between high probability trends, likely, possible and unlikely – plus the wild cards, areas of huge uncertainty. Patrick Dixon, conference keynote speaker and futurist.