Studio : The Mill
This is ‘Until Then’, the new commercial for the Puma V1 08 Speedboot.
Directed by Nicolai Fuglsig for agency Robert/Boisen & Like-Minded - the idea for the futuristic ad was by 2070 players will be able to don legs that could give them super athletic powers; but until then the Speedboot is the closest thing. 'Until Then' is a fully all CG-generated commercial with a single camera move throughout the game, in keeping with the vision of a photoreal future. A Mill team of 18 worked over six months on the development and design of the Puma commercial.