Jump In #11: Professor Jonathan Schroeder
More at http://www.ijump.co.nz/ ...
This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.
You'll hear
* what brand culture has to do with the web
* how online tools are making everyone more brand-aware and socially aware
* what a company blog is for
* the issues marketers face worldwide, particularly in emerging markets
Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin
This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture.
You'll hear
* what brand culture has to do with the web
* how online tools are making everyone more brand-aware and socially aware
* what a company blog is for
* the issues marketers face worldwide, particularly in emerging markets
Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin
07-02-2008
