2008 NORTH AMERICAN INTERNATIONAL AUTO SHOW PRESS PREVIEW WEEK DEBUTS 55 VEHICLES, DRAWS MORE THAN 6,000 MEDIA, AND WELCOMES 37,000 INDUSTRY INSIDERS
Press Preview (Jan. 13-15) and Industry Preview (Jan. 16 and 17), also known as Press Preview Week, at the 2008 North American International Auto Show (NAIAS) featured 55 vehicle debuts, welcomed more than 6,000 international media from nearly 60 countries along with a host of celebrities and drew 37,000 industry insiders from 2,000 companies. Of the 55 vehicles unveiled, 45 were worldwide debuts and 10 were North American debuts.
"We are extremely pleased with the outcome of Press Preview Week," said Carl Galeana, senior co-chairman for the NAIAS 2008. "Fifty-five unveilings with a high concentration of worldwide debuts is very strong and we are thrilled with the level of media attendance, celebrities and industry executives at our show."