On January 14-18, 2008, the effect from the G2 commercials was brought to life in New York City, at Herald Square, with Derek Jeter on site for a limited time to help promote G2. The busy intersection was transformed into a giant baseball field, symbolizing how Derek thinks about his performance and sees the game everywhere he goes.
G2, from the makers of Gatorade, is a low-calorie lifestyle beverage to help athletes hydrate when they're off the field. The choices athletes make off the field can affect their performance on the field, and hydration is a part of that. Working together, G2 and Gatorade will meet the hydration needs of athletes 24/7. For more information, visit http://www.drinkG2.com