PBS KIDS SPROUTSM LAUNCHES "SPROUT SMART" PROSOCIAL INITIATIVE WITH MOTT'S FOR TOTS™ AND KIDSHEALTH.ORG
Preschool network continues commitment to healthy habits for preschoolers with multiyear, multiplatform project designed for parents of kids ages 2-5
PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, today announced a new multiplatform initiative, Sprout Smart. Sponsored by Mott's for Tots and in partnership with the experts at KidsHealth.org, Sprout Smart will focus on Healthy Living & Nutrition for 2008. This comprehensive, prosocial initiative is designed to inspire parents to connect and communicate with their preschoolers about important everyday issues such as health, nutrition, safety and social development. Each year, a new topic relating to preschool health and development will be introduced.