Purchase of Hispanic PR Wire, LatinClips and Hispanic Digital Network will create the most comprehensive array of communications services for U.S. Hispanic marketers
PR Newswire today announced its acquisition of Hispanic PR Wire, LatinClips, and Hispanic Digital Network, recognizing the need for highly targeted marketing tools among those who communicate with the influential, fast-growing Hispanic market.
Manny Ruiz, President and co-founder of the Miami-based businesses, as well as the company's senior management team will join PR Newswire and assume responsibility for creating additional services to benefit the Hispanic marketplace.
"We are very pleased to join forces with PR Newswire because they share our passionate commitment to serving our clients, media partners and the Hispanic community," said Ruiz, who will remain the company's president. "The tangible benefits of this partnership will be immediately evident to our clients in the form of 24/7 hours of operation, expanded product offerings and soon to be launched, new communications services."