Small spenders lose under changes to Starbucks rewards program
- 8 years ago
Starbucks is changing the terms of its rewards program so that people who spend around $5 or less per visit won't get as many freebies.
People will now have to earn 125 stars for a free item, with each dollar spent being worth two stars - meaning they have to spend $62.50 to get their free item.
For instance, someone who regularly pays $2 for a regular drip coffee would currently earn a free item after spending around $24 over 12 visits.
In a call with analysts, Starbucks Chief Strategy Officer Matthew Ryan said the vast majority of customers will earn rewards at an equal or better rate with the change.
People will now have to earn 125 stars for a free item, with each dollar spent being worth two stars - meaning they have to spend $62.50 to get their free item.
For instance, someone who regularly pays $2 for a regular drip coffee would currently earn a free item after spending around $24 over 12 visits.
In a call with analysts, Starbucks Chief Strategy Officer Matthew Ryan said the vast majority of customers will earn rewards at an equal or better rate with the change.