Ad Council and U.S. Army Launch Interactive ...
PSA program features teens documenting their struggles to stay in school and a new virtual community in which users can give friends a "boost" online
The Advertising Council and the U.S. Army joined today to launch a national public service advertising (PSA) campaign designed to encourage students to graduate high school. Created pro bono by JWT New York, the new "Boost" campaign is an extension of the Ad Council's and the U.S. Army's high school drop out prevention initiative, which launched in 2000. The new PSAs feature stories of real teens throughout the country documenting their struggles to stay in high school and urge audiences to provide support by giving them a "boost."
The Advertising Council and the U.S. Army joined today to launch a national public service advertising (PSA) campaign designed to encourage students to graduate high school. Created pro bono by JWT New York, the new "Boost" campaign is an extension of the Ad Council's and the U.S. Army's high school drop out prevention initiative, which launched in 2000. The new PSAs feature stories of real teens throughout the country documenting their struggles to stay in high school and urge audiences to provide support by giving them a "boost."
13-12-2007
