The New All-Night Debut

These are photos taken during the hours between 4 and 5 a.m. from the all-nighter at the New Museum on the Bowery in the Lower East Side of New York. Target sponsored the museum to offer the Target 30 Free Hours, where visitors signed up online beforehand to get free tickets for the opening of the new building. The bold vision of the New Museum has long challenged concepts of artistic and exhibition practices.