Munich, 20 October 2007. The BMW Welt – the new BMW experience and delivery centre – opens its doors to the public. Located next to the plant, the BMW Group headquarters and the BMW museum, the BMW Welt is a new attraction for the company and the city of Munich. Here, BMW will take the dialogue between customers, visitors and the brand to a new dimension. 850.000 visitors are expected at the venue each year, 45.000 of them to collect their brand new BMW.