Advertising Console

    TAKE 1ST AVE ALL THE WAY TO SATURN

    Repost
    sabotage

    par sabotage

    804
    7 232 vues
    http://www.1stavemachine.com/

    Saturn is kind of like a European version of Best Buy – but holy snap Goober is their advertising a whole lot more, uh... sensational. This new spin on the sexy robot genre is the first in a re-branding campaign for the huge electronics retailer and their Berlin agency Scholz & Friends lead by NY's 1st Ave Machine who handled the live action as well as the touchy VFX. Director Arvind Palep: “Every one has seen the transparent, plastic-looking, mechanical, nuts-and-bolts robot. We wanted to look into the future to take the concept to the next level.”