Advertising Console

    Bob Dylan and XM Featured In Integrated Marketing ...


    by MultiVu

    Cadillac Promotes Dylan's Exclusive XM Show and Highlights XM as Standard Feature

    Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his critically acclaimed XM Radio show, "Theme Time Radio Hour." The campaign highlights XM as a standard feature in the Escalade through TV, online and print. Coinciding with the campaign's launch, Dylan's critically acclaimed "Theme Time Radio Hour," which offers a mix of music based around a weekly theme, will include a "Cadillac"-themed episode, premiering October 24.

    The campaign launches with a :30 second television spot titled "Detour." An online video vignette and a 30-minute sample preview of the "Cadillac" episode of Dylan's XM show are available at, and starting October 24 at and The campaign features Dylan behind the wheel of a Cadillac driving across a remote desert listening to XM. Print and online advertising will begin running in November.

    More information on "Theme Time Radio Hour," including detailed broadcast schedules, is available online at