Cadillac Promotes Dylan's Exclusive XM Show and Highlights XM as Standard Feature
Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his critically acclaimed XM Radio show, "Theme Time Radio Hour." The campaign highlights XM as a standard feature in the Escalade through TV, online and print. Coinciding with the campaign's launch, Dylan's critically acclaimed "Theme Time Radio Hour," which offers a mix of music based around a weekly theme, will include a "Cadillac"-themed episode, premiering October 24.
The campaign launches with a :30 second television spot titled "Detour." An online video vignette and a 30-minute sample preview of the "Cadillac" episode of Dylan's XM show are available at www.xmradio.com/dylan-cadillac
, and starting October 24 at www.mycadillacstory.com
. The campaign features Dylan behind the wheel of a Cadillac driving across a remote desert listening to XM. Print and online advertising will begin running in November.
More information on "Theme Time Radio Hour," including detailed broadcast schedules, is available online at http://www.xmradio.com/bobdylan