Bob Dylan and XM Featured In Integrated Marketing ...

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Cadillac Promotes Dylan's Exclusive XM Show and Highlights XM as Standard Feature

Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his critically acclaimed XM Radio show, "Theme Time Radio Hour." The campaign highlights XM as a standard feature in the Escalade through TV, online and print. Coinciding with the campaign's launch, Dylan's critically acclaimed "Theme Time Radio Hour," which offers a mix of music based around a weekly theme, will include a "Cadillac"-themed episode, premiering October 24.

The campaign launches with a :30 second television spot titled "Detour." An online video vignette and a 30-minute sample preview of the "Cadillac" episode of Dylan's XM show are available at, and starting October 24 at and The campaign features Dylan behind the wheel of a Cadillac driving across a remote desert listening to XM. Print and online advertising will begin running in November.

More information on "Theme Time Radio Hour," including detailed broadcast schedules, is available online at