SodaStream Teams Up With Bedouin Town in Offer to Take in Syrian Refugees - Diplomacy and Defense
- 9 years ago
SodaStream International, the Israeli home beverage machine maker that has a factory near the Negev Bedouin town of Rahat, has announced a joint effort to provide "immediate asylum to refugees from Syria , pending Israeli authorities' approval."
The company, which boosted it profile in the United States by hiring actress Scarlett Johansson as its pitchwoman, has been the longtime target of anti-Israeli boycott, divestment and sanctions movement, BDS, over its factory in the West Bank settlement of Mishor Adumim.
"As the son of a Holocaust survivor, I refuse to stand by and observe this human tragedy unfold right across the border in Syria," the statement said, quoting company CEO Daniel Birnbaum.
The company, which boosted it profile in the United States by hiring actress Scarlett Johansson as its pitchwoman, has been the longtime target of anti-Israeli boycott, divestment and sanctions movement, BDS, over its factory in the West Bank settlement of Mishor Adumim.
"As the son of a Holocaust survivor, I refuse to stand by and observe this human tragedy unfold right across the border in Syria," the statement said, quoting company CEO Daniel Birnbaum.