Ad Council, Wireless Foundation, National Center ...
New TV, radio, and print PSAs encourage all wireless subscribers to aid in the search for abducted children
The Advertising Council, in partnership with The Wireless Foundation, the National Center for Missing & Exploited Children (NCMEC), and the U.S. Department of Justice, today launched a weeklong Wireless AMBER Alerts™ campaign during Advertising Week 2007 (Sept. 24-28) in New York City. The campaign, which aims to encourage millions of Americans to sign up for free wireless text message alerts and to help law enforcement safely recover abducted children, features new TV, radio, and print public service advertisements (PSAs) created pro bono by ad agency Merkley + Partners in New York.
Statistics show that when a child is abducted, the first three hours are most critical to recovery efforts. Initially launched in May 2005, the Wireless AMBER Alerts initiative is a way to extend the AMBER Alert program by reaching out to the nearly 70 percent of the American population that uses wireless devices. Since its creation, the AMBER Alert program has helped reunite more than 360 children with their families.
The Advertising Council, in partnership with The Wireless Foundation, the National Center for Missing & Exploited Children (NCMEC), and the U.S. Department of Justice, today launched a weeklong Wireless AMBER Alerts™ campaign during Advertising Week 2007 (Sept. 24-28) in New York City. The campaign, which aims to encourage millions of Americans to sign up for free wireless text message alerts and to help law enforcement safely recover abducted children, features new TV, radio, and print public service advertisements (PSAs) created pro bono by ad agency Merkley + Partners in New York.
Statistics show that when a child is abducted, the first three hours are most critical to recovery efforts. Initially launched in May 2005, the Wireless AMBER Alerts initiative is a way to extend the AMBER Alert program by reaching out to the nearly 70 percent of the American population that uses wireless devices. Since its creation, the AMBER Alert program has helped reunite more than 360 children with their families.
24-09-2007
