Department of Justice Unveils Ads at Annual Project Safe Neighborhoods Conference
The U.S. Department of Justice, in partnership with the Ad Council, announced today the launch of a new series of public service advertisements (PSAs) aimed at reducing gun crime in America. The PSAs are an extension of the Department of Justice's Project Safe Neighborhoods initiative. First launched in 2003, the campaign seeks to reduce violent crime by drawing attention to the negative effects gun crime has on the families of offenders.
The ads will be unveiled this afternoon at the Annual Project Safe Neighborhoods Conference in Atlanta.
Developed by the U.S. Department of Justice, Project Safe Neighborhoods (PSN) is a nationwide commitment designed to reduce gun crime in America. As in previous phases of the campaign, the new television, radio and outdoor PSAs seek to engage potential offenders by portraying the negative consequences gun crime has not only for those who commit it, but also for their families. The ads are available in both English and Spanish and have been localized for 60 markets nationwide.