Brand Equity – Martin Sorrell Interview, TVF’s New Portal TVF Play, Buy Button In Apps
- 9 years ago
Catch Martin Sorrell, Britain's most well paid CEO, as he talks to Sonali Krishna about WPP's newest ventures, the multiple reviews on major accounts and where he sees India in the next 25 years.
Google, Pinterest, Youtube and Instagram are all launching ‘Buy’ buttons for their mobile apps which will allow consumers to buy products with the click of a button, without leaving the app. What is the motivation & rationale behind these buttons? And how will consumers react to this new button on their social media feeds? To find out, tune in to this Brand Equity report.
India's leading YouTube content creator TVF has launched its own portal called TVFPlay, to host its content exclusively for a week before putting it on YouTube. Many other content creators are expected to follow suit. Does this imply that YouTube's future is in jeopardy? Catch this Brand Equity report on just that.
Google, Pinterest, Youtube and Instagram are all launching ‘Buy’ buttons for their mobile apps which will allow consumers to buy products with the click of a button, without leaving the app. What is the motivation & rationale behind these buttons? And how will consumers react to this new button on their social media feeds? To find out, tune in to this Brand Equity report.
India's leading YouTube content creator TVF has launched its own portal called TVFPlay, to host its content exclusively for a week before putting it on YouTube. Many other content creators are expected to follow suit. Does this imply that YouTube's future is in jeopardy? Catch this Brand Equity report on just that.