11 years ago141 views
USA TODAY, the nation's top-selling newspaper, will celebrate its 25th anniversary on September 15, 2007. Founded in 1982 as the first national newspaper, it was the most expensive and closely watched newspaper debut in history. 25 years later it is the nation's top selling newspaper.
The first issue of USA TODAY ran off a printer in Springfield, Va., on Sept. 15, 1982. The initial print run of more than 360,000 issues immediately sold out in the Washington D.C. metropolitan area. At the time, USA TODAY was like no other newspaper. It was bright and colorful, using images and graphics to illustrate its stories; it was sold in newsracks designed to look like television sets; editors insisted that reporters use tight and concise writing. At the time it was famously called "McPaper" and derided as fast-food journalism.
Today, "the nation's newspaper" is considered a leader in the industry and its circulation continues to rise, against the current trend of the news industry. It has a circulation of 2.3 million with a daily readership of 4.4 million; it is published via satellite at 36 locations in the USA and four sites abroad; and its website, USATODAY.com, is an award-winning news site, almost 11 million visitors a month. USATODAY.com offers blogs, podcasts and incorporates audio and video into its coverage. USA TODAY has also launched a book division and is publishing two related books timed to the anniversary: "25 Years of USA TODAY: The Stories That Shape Our Nation" and a reissue of "The Making of McPaper: The Inside Story of How USA TODAY Made It" by Peter S. Prichard and David Colton.