Genetic Engineering & Biotechnology News (GEN) has expanded its GENcast network with the addition of a Biotech Video Channel. It will be hosted on GEN's website, www.genengnews.com
, which logs over 1,000,000 user sessions per month. The first video to run on GEN's Biotech Video Channel is a corporate-overview video produced for GE Healthcare Life Sciences (NYSE:GE).
GEN, published by Mary Ann Liebert, Inc. (www.liebertpub.com), selected GE Healthcare Life Sciences for its inaugural corporate-profile video because the company's novel technologies and range of activities span life science R&D from drug discovery through bioprocess scale-up, which is similar to the breadth of GEN's coverage and extremely relevant to GEN's website audience.