Brand Equity At #CannesLions – Lego's Integration of Digital With Physical Blocks

Lego has been a prominent part of most of our lives as children and ET NOW's Sonali Krishna caught up with Peter Espersen- Lego's head of Community Co-creation at the Cannes Lions Festival to find out what the brand is doing to keep its target audience engaged and how they have managed to constantly re-innovate and integrate physical Lego blocks with digital, to keep up with current times.