Honda - Senses

In this follow-up to Honda's award-winning "Cog", metaphors are used to get the point across. A series of simple, mood-lit vignettes demonstrate everyday utilities acting smartly. A railway station's lights and computer systems spring to life as the passengers spill out of the first train of the day; a fan starts whirring as a woman walks past; a tap turns itself off; a TV goes dead as its owner falls asleep in this spot directed by Peter Thwaites of Gorgeous.

Copywriters: John Cherry, Kim Papworth
Art Directors: Tony Davidson (CD), Tom Chancelor (sp?)
Creative Directors : Tony Davidson, Kim Papworth
Agency Producer : Rob Steiner
Director : Peter Thwaites @ Gorgeous
Producer : Flora Fernandez-Marengo
Editor : Paul Watts : The Quarry
Post Prodcution : The Mill
Inferno Operator : Neil Davies
Sound : Nigel at 750 MPH

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