Extreme Group Promo Video

Extreme began by working with TV producers to sell life style and extreme sports TV shows to broadcasters all over the world. Then in 1998 Al had the idea to create and launch a TV channel dedicated to the actions sports which many of us are passionate about. This idea then led us to found and launch the Extreme Sports Channel (http://www.extreme.com), across Europe in May 1999. It is now broadcasting into millions of homes around the world, across 60 countries and in 12 languages (In the UK you can check it out on Sky channel 419). It's the credibility and the constant 24/7 exposure that the Extreme brand receives via the TV channel, which has enabled us to move into a number of relevant areas where we offer products and services that deliver something new, different and innovative. We have a dual strategy of building companies in certain areas and forming licensing partnerships in others. Today Extreme branded businesses cover: drinks, retail, clothing, mobile, pre-pay cards, travel, electronics, hotels and theme parks. Currently, the Extreme Group employs more than 250 people and is represented in 70 countries around the world