RYAN SHECKLER, SKATEBOARD PHENOM

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Leading Skateboarder Promotes Panasonic High Tech Headphones

Tony Hawk may be the godfather of skateboarding, but there's a new kid on the block who is taking the sport by storm. His name is Ryan Sheckler; and at 17, this skateboarding phenom is well on his way to superstardom. Ryan is the two-time defending champion of the AST Dew Tour, recognized as the premier sports tour in the action sports category.

"When you put the leading consumer electronics company with the leading skateboarder, you spark a flame of excitement," says Tom Hantson, national product category manager of Panasonic headphones. "Panasonic's sponsorship of Ryan Sheckler and the AST Dew Tour reflects our commitment to this fast-growing segment of the sports world and its commitment to providing products for today's active digital lifestyle."

Ryan will also be lending his significant marketing might to promote Panasonic's other cutting edge consumer electronics products, including the industry's leading HD flat panel television line-up, Blu-ray, home theater systems and digital still cameras.

Ryan Sheckler holds first place medals in the X Games, World Cup Skateboarding Championships, AST Dew Tour, Globe World Cup and Gravity Games. He is famous for his unique "Shecklair" move, a combination of a kick-flip and an Indy air completed with the legs fully extended.

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