Ted (Keaton), the top salesman at the Bindview sales company is forced to show naive novice Jaime (Fraser) the ropes. Jaime's optimistic enthusiasm isn't squashed by Ted's cynical and angry personality but after he fails to make sale after sale, Jaime quickly becomes disillusioned with the big city.
When Jaime introduces Ted to his beautiful fiancé Belisa (Valetta), the hard-bitten salesman falls hard, and when they begin an illicit affair, the real Ted emerges; losing the bitter edge that made him a great salesman. Jaime continues to fail at the sales game and Ted's guilt over the affair prompts him to feed Jaime his own sales leads to try and keep him afloat. Even as Bindview begins to lose profitability, Ted becomes increasingly focused on Belisa and his sales start to suffer. But all is not as it seems. Who would you sell out to trade up?