Exploiting the myth and high tech - marketing a race track | Made in Germany

Getspeed offers 12 laps of the Nürburgring’s famous north loop plus coaching for €5,000. The company’s marketing ploy involves the romance of motorsports history, a challenging track, and the thrill of racing. At the head of the company: corporate consultant Axel Heinemann and race driver Adam Osieka. Their business model: selling an adrenaline rush on the iconic circuit.
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