THE IKEA INITIATIVE

Since 1943, when Ikea was founded in the basement of then 17-year old, Ingvar Kemprad, it has fulfilled its promise to the world of offering affordable solutions for comfortable living. Unfortunately, to achieve this utopian sense of comfort, one must first attempt to assemble a piece of Ikea furniture. This recently uncovered instructional video is just one example of what is referred to in the medical community as ‘Ikea Madness.’