How A Tech Website Scored Super Bowl Ad Time For $700
- 9 years ago
Twitter recently exploded with rumors surrounding a tech company’s acquisition of Super Bowl ad time for 700 dollars.
Twitter recently exploded with rumors surrounding a tech company’s acquisition of Super Bowl ad time and the 700 dollars they paid for it.
Though it’s true that Vox Media did indeed close a deal to run a commercial during the big game for that miniscule amount, the facts behind it pale in comparison.
For reference, the coveted ad time this year is around 4-point-5 million dollars for a 30 second spot.
What that buys companies is national broadcast time during what is historically the country’s most watched event of the year.
So, when a Super Bowl ad from The Verge who partners with Vox was leaked, people started talking and speculating. Initially the controversy was over the tech website affording the exorbitant ad cost.
Many wondered how on Earth they could justify the expense. Others just assumed the whole thing was a publicity stunt.
At first the compan
Twitter recently exploded with rumors surrounding a tech company’s acquisition of Super Bowl ad time and the 700 dollars they paid for it.
Though it’s true that Vox Media did indeed close a deal to run a commercial during the big game for that miniscule amount, the facts behind it pale in comparison.
For reference, the coveted ad time this year is around 4-point-5 million dollars for a 30 second spot.
What that buys companies is national broadcast time during what is historically the country’s most watched event of the year.
So, when a Super Bowl ad from The Verge who partners with Vox was leaked, people started talking and speculating. Initially the controversy was over the tech website affording the exorbitant ad cost.
Many wondered how on Earth they could justify the expense. Others just assumed the whole thing was a publicity stunt.
At first the compan