Kathryn McFarland, Xerfi Canal World advertising groups : digital is leading profound changes
  • il y a 9 ans
Plus de vidéos sur le site Xerfi Canal : http://www.xerficanal.com/

Xerfi Global has recently published a report on global advertising companies. Advertising spending reached an estimated 354 billion euros in 2014, having grown by an average annual rate of 6% since 2010 . Despite a challenging global economic situation and macroeconomic uncertainties in major advertising markets such as Europe and Japan, ad spending will continue to grow at an average annual rate of 6.5% per year to reach 453 billion euros by 2018.

www.xerfi.com